How we enjoyed SEW 2025

Hello,
I would like to share with you how SEW 2025 (Salon Exceptional Watches) went, where we exhibited our brands Aviator Swiss , Beaubleu and Alexander Shorokhoff .

The road from Banská Bystrica to Prague

On Thursday we set off from Banská Bystrica to Prague. Everything was going smoothly… until we got into a huge traffic jam , which we spent two hours in.
We arrived in Prague around half past one in the morning , and since we had an early wake-up call, we went straight to bed. We had to be at the Žofín Palace by eight in the morning, ready for the first day of the exhibition.

Preparations and first impressions

In the morning we met for breakfast, where we went over the details of who was providing what, and then we moved to the palace.
What followed was two hours of unpacking, assembling display cases, cleaning glass, and arranging watches.
When we finally got everything ready, we were ready for your arrival .

And it was worth it! Over the course of two days, many of you stopped by our stands and showed sincere interest in our brands.
I probably didn't stop for a second at Beaubleu - and it was amazing to see how these unconventional circular seconds hands brought a smile to your face.
After two days I could immediately replenish the stock 😄.

Collaboration with Igor Sirot

During Friday, we also managed to film several reels with Mr. Igor Sirot , a respected journalist in the watchmaking community and guarantor of the entire exhibition.
Igor really likes the Beaubleu brand, but this year he was also surprised by the new Aviator Swiss XPro model, which he described as "well-thought-out and thoroughly redesigned" - especially because it is the first diving model from this brand.

VIP evening and the next day

Friday passed incredibly quickly and in the evening we had a VIP evening , which was originally supposed to be quieter.
But in the end, perhaps even more people came than during the day! The atmosphere was fantastic – a combination of passion for watches, good wine and pleasant conversations with fans.

Saturday was in a similar spirit – lots of enthusiasm, conversations, and smiles.
Finally, I would like to thank Sam and Klara , who documented the entire event. Thanks to them, we have beautiful photos and videos, which you will gradually see on our Instagram.

Conclusion

Thank you too - our fans , who came to greet us, talk to us, and support us.
Your energy has given me a boost and strengthened my belief that Chronoforte has meaning and is growing thanks to people who like watches with soul.

See you at the next event! ❤️
Dominic of Chronoforte